Dar es Salaam · Tanzania · Est. 2014

We don't justWe drive impact.

A boutique consulting and creative agency with a unique niche at the intersection of modern communication, technology and development.

Insights01 · research
Content02 · narrative
E-ngagement03 · reach
Start a conversationWhat we do
10+Years active
35+Client partners
40+Projects delivered
$2M+Client value
Three Pillars of Impact

How we
show up.

We bring a multifaceted skillset across a wide array of programme and institutional management functions, adapting our approach to meet the unique needs of each client — whether they’re working at local scale or on an international stage.

Development Consultancy

Turning evidence
into decisions.

Good development work begins with honest, rigorous research. We design the frameworks that give programmes their backbone — M&E systems, impact assessments, institutional reviews — and make sure the findings actually shape what happens next.

We work with governments, foundations, and civil society organisations across East Africa and beyond.

What we do
Monitoring & Results Measurement→
Impact Assessment & Documentation→
Resource Development Support→
Strategy Design→
Development Work →
+38% growth0255075PROGRAMME YEARS
Selected Work

Projects That
Matter

0projects
Our Clients

35+ Partners in Impact

World Bank
UNCDF
UNESCO
WFP
Mastercard Foundation
CRDB Bank
Palladium
NRGI
FSD Tanzania
Africa Practice
AECF
Femina Hip
SAT Tanzania
World Vision
DFID
Swiss SDC
World Bank
UNCDF
UNESCO
WFP
Mastercard Foundation
CRDB Bank
Palladium
NRGI
FSD Tanzania
Africa Practice
AECF
Femina Hip
SAT Tanzania
World Vision
DFID
Swiss SDC
TADB
Stanbic Bank
NMB
Pact
CGIAR
Future Africa Forum
AMDT
Trade Mark Africa
UNA Tanzania
FCS
ZA Advisory
AfriCorp
Hand in Hand
CIP
PASGR
Msichana
TANESCO
TADB
Stanbic Bank
NMB
Pact
CGIAR
Future Africa Forum
AMDT
Trade Mark Africa
UNA Tanzania
FCS
ZA Advisory
AfriCorp
Hand in Hand
CIP
PASGR
Msichana
TANESCO
iDev
Who We Are

Lean by design.
Expert by conviction.

Born in Dar es Salaam in 2014 with one conviction: the most powerful force in development is communication that actually moves people.

We've grown into a collective who bring analytical depth, creative ambition, and genuine passion for building things that work — at local scale and international stage.

Communication drives everything — in every sector, at every scale.
Complex problems deserve clear thinking and sharper strategy.
Development work is not just what we do. It’s what we believe in.
Technology should serve development, not the other way around.
The core team
Justice Rutenge
Justice Rutenge
Managing Consultant
Strategy architect and the person who connects the dots between a client’s challenge and a plan that actually delivers.
Goodluck Gabriel
Goodluck Gabriel
Art Director
The visual intelligence behind every campaign and animation. Design that doesn’t just look good — it works.
Edna Mujwahuzi
Edna Mujwahuzi
Head of Operations
Keeps projects on time, on budget, and on target — so clients always know exactly where things stand.
Published Work

In the Media

We share perspectives on digital transformation, media, governance and development across East Africa — through op-eds, columns, and public platforms.

Published in The Citizen

ICT Sluggishness Is Hurting Our Prospects for Economic GrowthTechnology

ICT Sluggishness Is Hurting Our Prospects for Economic Growth

Tanzania's slow ICT infrastructure rollout is a quiet ceiling on economic ambition — and closing that gap is not optional.

Mar 2017Read article →
Surveillance Capitalism: One More Reason to Frown at TechTechnology

Surveillance Capitalism: One More Reason to Frown at Tech

The business model that turns human attention and behaviour into profit is reshaping power in ways most people don't yet see.

Aug 2019Read article →
Why Online Content Regulation Is a Blow to Youth EnterpriseGovernance

Why Online Content Regulation Is a Blow to Youth Enterprise

Heavy-handed regulation of online content risks shutting the door on an entire generation of young Africans building businesses through digital platforms.

Apr 2020Read article →
What Cassava Teaches Us About Transformative AgricultureDevelopment

What Cassava Teaches Us About Transformative Agriculture

The cassava plant — resilient, adaptive, underestimated — is a lens for thinking about what genuine agricultural transformation in Africa actually requires.

May 2019Read article →
Are We Pursuing Activism or Rumour, Hate and Warmongering?Media

Are We Pursuing Activism or Rumour, Hate and Warmongering?

The line between legitimate civic voice and the amplification of dangerous content online is thin — and too few people are thinking seriously about which side they're on.

Nov 2017Read article →
Media Must Take Fake News Head-On or Face Existential ThreatMedia

Media Must Take Fake News Head-On or Face Existential Threat

Legacy media institutions are losing the war against misinformation not because they lack reach, but because they haven't committed to fighting it seriously.

Jun 2017Read article →

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in mind?

Let's create something extraordinary together.

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