Dar es Salaam · Tanzania · Est. 2014

We don't justWe drive impact.

A boutique consulting and creative agency with a unique niche at the intersection of modern communication, technology and development.

Insights01 · research
Content02 · narrative
E-ngagement03 · reach
10+Years active
35+Client partners
40+Projects delivered
$2M+Client value
Three pillars of impact

How weshow up.

We bring a multifaceted skillset across a wide array of programme and institutional management functions, adapting our approach to meet the unique needs of each client — whether they’re working at local scale or on an international stage.
Development consulting

Building evidence to inform decisions.

Good development work begins with honest, rigorous research. We design the frameworks that give programmes their backbone, M&E systems, impact assessments, institutional reviews, and make sure the findings shape decisions.

  • Results Measurement
  • Impact Reporting
  • Program Design
  • Strategy Design
See this work in action
~/idev/insights · pulse-console.liveLIVE · 12:04 EATPULSE CONSOLE · Q2-26Adoption signals, in real timen = 2,847 · weightedPREDICTIVE INDEXP95 · 24H78CONFIDENCEforecastobservedtargetSIGNAL · LIVE STREAM7d · 1m binREGION × TOPIC HEATMAPDARDODARUMWAMBETBRZNZawaretrialuseadvocchurnlowhighNET SENTIMENT+0.62−1.00+1.0REAL-TIME INSIGHTDAR spikes +38% — act nowFORECAST DELTA+0%p<.01+38% DAR +38% · ARU +12% · ZNZ −4% · MBE +9%collect · synthesize · decide
01 / Research & InsightsReports · Dashboards · Briefs
Strategic communications

Narratives that actually resonate.

We’ve spent more than a decade figuring out how to make complex work legible — to donors, communities, policymakers, and the general public. That means animation, documentary, design, and written work that respects the audience’s intelligence.

  • 2D & 3D Animation
  • Documentary & Film
  • Communications Strategy
  • Event Content Curation
See this in work in action
SC 04 · TK 0200:01:42:08SERENGETI · GOLDEN HRREC ●FEATURE 04APALETTE#0A2530#1D6B85#FAC310#B72025AaINSTRUMENT SERIFDisplay · 24/28INTER · BODYEDIT · TIMELINE04 / 08 SCENESscript · shoot · cut · shipEPISODE · 04 / 08
02 / Content & NarrativeFilm · Design · Editorial

Projects That
Matter

0projects

35+ Partners in Impact

World Bank
UNCDF
UNESCO
WFP
Mastercard Foundation
CRDB Bank
Palladium
NRGI
FSD Tanzania
Africa Practice
AECF
Femina Hip
SAT Tanzania
World Vision
DFID
Swiss SDC
World Bank
UNCDF
UNESCO
WFP
Mastercard Foundation
CRDB Bank
Palladium
NRGI
FSD Tanzania
Africa Practice
AECF
Femina Hip
SAT Tanzania
World Vision
DFID
Swiss SDC
TADB
Stanbic Bank
NMB
Pact
CGIAR
Future Africa Forum
AMDT
Trade Mark Africa
UNA Tanzania
FCS
ZA Advisory
AfriCorp
Hand in Hand
CIP
PASGR
Msichana
TANESCO
TADB
Stanbic Bank
NMB
Pact
CGIAR
Future Africa Forum
AMDT
Trade Mark Africa
UNA Tanzania
FCS
ZA Advisory
AfriCorp
Hand in Hand
CIP
PASGR
Msichana
TANESCO
iDev
Who We Are

Lean by design.
Expert by conviction.

Born in Dar es Salaam in 2014 with one conviction: the most powerful force in development is communication that actually moves people.

We've grown into a collective who bring analytical depth, creative ambition, and genuine passion for building things that work — at local scale and international stage.

Communication drives everything — in every sector, at every scale.
Complex problems deserve clear thinking and sharper strategy.
Development work is not just what we do. It’s what we believe in.
Technology should serve development, not the other way around.
The core team
Justice Rutenge
Justice Rutenge
Managing Consultant
Strategy architect and the person who connects the dots between a client’s challenge and a plan that actually delivers.
Goodluck Gabriel
Goodluck Gabriel
Art Director
The visual intelligence behind every campaign and animation. Design that doesn’t just look good — it works.
Edna Mujwahuzi
Edna Mujwahuzi
Head of Operations
Keeps projects on time, on budget, and on target — so clients always know exactly where things stand.

In the Media

We share perspectives on digital transformation, media, governance and development across East Africa — through op-eds, columns, and public platforms.

Published in The Citizen

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